Last updated on November 23rd, 2018
What content promotion strategies have you been using? Do you publish a blog post and sit back, hoping others will share it?
Bad news, that’s not going to happen.
Unless you are a celebrity in your own rights with millions of followers dying for your content, you must promote the hell out of your blog.
I want to teach you how to promote your blog using 49 effective content promotion tactics.
Before you start the promotion
You have a little checklist. Yes, this is the starting point in the journey.
Before you even consider content promotion, you need to make sure your content is ready for promotion.
What makes your content ready for promotion, you ask?
Here is your quick little checklist;
- Your content length is a minimum of 1,500 words long
- You have a compelling headline
- Your content is easy to digest – I mean proper use of headings, sub-headings, bullet points, bold and italics
- You mention relevant influencers in your blog post
- Your blog post introduction is compelling
- You’ve written about a topic that others will find EXTREMELY useful
- Your post is brimming with visuals – info images, videos, reports, presentations, videos… Anything that further proves your point
- It triggers an emotion and tells a story
Can you tick off all those points? Then get ready for content promotion.
Learn the “secrets” of smarter content promotion that work like gangbusters.
So, without further delay, let’s get started!
#1 SumoMe Share App
One of the easy and best ways to drive more people to your content is to increase the amount of social engagement each post receives. When your posts have a lot of social engagement, it means people are really really interested in it.
How can you make this happen?
Your content should be shareable on any device.
Introducing: The Sumo Share App.
This free app does a lot of incredible things. A feature of it I’m going to talk about here is the share app. This function makes it easy for people to share your content across all social media channel.
You can quickly create floating social share icons (I’m using it on my blog) that stick to the left or right side as your visitor scroll down the page. With floating social share icons, your post social share engagement will increase by up to 25%.
Responsiveness? The Sumo share app is very responsive, providing a seamless user experience across every device.
How Sumo social share floating icons look like:
It’s awesome right!
Easy sharing = massive traffic = more opt-in exposure = more email subscribers.
Here’s some amazing features of the Sumo share app:
- Easy Integration with 15+ different social media channels
- Control the position of social icons display
- Smart filter to know which networks drive maximum social traffic
- You can see which posts and social channels are getting maximum engagement
We’ve been talking about the features. Let’s get to setting up Sumo Share app.
Visit Sumo website. Download the Sumo official plugin if your blog is running on WordPress.
Don’t worry if you use another CMS or a custom-built blog. The installation is simple and easy-peasy.
Just copy the Sumo HTML code and add it before the </head> section of your website. Yeah, Sumo will walk you through the rest of the setup process.
Next, go to your WordPress site, hover your mouse on Plugins from the left menu and click on “Installed Plugins” and upload the Sumo plugin zip file.
Activate the plugin.
Boom. You’ll see the Sumo crown displaying at the top right side of the screen when you visit your website. Click the icon and register your Sumo account.
Next, click the Sumo store icon:
Then, you’ll see a nice list of apps you can install on your blog. Click the “Share” icon.
Once you have installed the Share app, navigate over to the “Layout” tab and select the areas you want to show your share icons on a desktop and mobile devices:
A quick one: Set the browser width to 1440 pixels from the Settings > Layout tab if you prefer to have the social share icons display along the bottom of the screen on desktop device like in the image below.
Next, drag the social accounts you want to show on your Share bar from the left:
To keep it neat, I include a maximum three channels. I feature the social channels I’m mostly active on.
I also take advantage of the Smart Mode so the most popular social networks (based on share count) are always placed at the top:
High visible share count = more social proof = more people will want to share it.
#2 Leverage my Quora traffic strategy
Obviously, Quora questions rank for almost any search queries AND get millions of organic traffic every month.
See this keyword: “how to hide friends on Facebook”:
This is a popular keyword with about 3,600 search volume a month. And Quora ranks #1 on first page!
Second keyword: “what time does McDonalds start serving breakfast?”
This keyword gets approximately 8,100 monthly searches (according to SEMRush) and Quora is ranking #1 on first page!
“How can I strategically use Quora to promote my blog?”
Fair question. Let me give you a working tip.
People will often tell you to head over to Quora and start posting comments.
You must know the type of threads to comment on.
The truth is some threads on Quora don’t generate any TRAFFIC.
(Even the one that seems popular in your eyes)
So, “how do I find the best ones?”.
Here’s a simple and effective hack:
Go to SEMRush, enter Quora.com, and then go to the “Positions” under “Organic Research”.
This will show a list of every keyword that Quora ranks for:
That’s a whopping 30+ million keywords!
The fact is most of the threads won’t be related to your niche. Luckily, here comes SEMRush super-duper smart filter. You are going to use this filter to fetch only threads related to specific keywords.
You can even filter by threads ranking in the top 5.
Here we go:
The result? It’s breathtaking!
It’s a list of threads that receive a TON of organic traffic and therefore, worth your time to drive referral traffic from them.
Now, pick 5 or more threads matching the content you’re trying to promote, then place high quality (considerate) comments on them with a link back to your new content:
Note: all links on Quora are nofollow…but the aim is to promote your content. Moreover, nofollow links will balance your backlink profile.
#3 Email outreach
This tactic of content promotion is very effective, but it can be very time-consuming.
You need to find influencers, commenters, and potential linkers. After that, you need to contact them via email to ask them to help promote your blog post.
Fundamentally, you just want a tool that can do these two things:
- Create a converting email template for you
- Automatically populate the information you have gathered and stored in your system.
#4 Click to Tweet
Click to Tweet is another trending tool to encourage readers to share your content.
You can use this tool to create embedded quotes or clickable links in your blog posts that quickly turn into social share triggers for your site visitors.
If you want to leverage the effectiveness of this promotion tactic, just install the plugin on your blog, and then you can easily generate “click to tweet” buttons for memorable quotes from your post.
Don’t want to install the plugin on your blog? It’s not a problem. You can create standalone links using the “Basic Link” function on their website.
#5 Include links to your blog posts in your email signature
Barry Feldman hit the nail right in the head with this. I bet his email signature will catch your attention too.
Barry Feldman uses WiseStamp to include his profile information and his recent blog posts in his email signature:
Sincerely, Barry took advantage of most WiseStamp features to make this signature attractive.
It is very easy to create your own similar email signature: Provide all your contact information, your picture or a logo, and your blog’s RSS feed. Then choose the email provider you want to integrate your signature into and click done.
Bam! That’s all.
How To Promote Your Blog Using Aggregate Community
#6 Join aggregate sites and up-vote communities
If you’ve not started using aggregator sites, then start now.
What are aggregator sites?
Think of them as a place where you can get information from many different sources related to a specific topic. You can use these sites to share your own content and other people’s awesome content in your niche to help your community with similar interests.
You can get a lot of upvotes if you share quality contents that resonate with others. People are often eventually happy when they stumble into a content that can solve their problem.
Here are some aggregate sites you could join to promote your blog:
- reddit: popularly known as the front page of the internet. Brimming with a TON of subreddits for almost any topic. Of course, you can find your niche subreddit too.
- Growth Hackers: Startup stuff and disruptive marketing.
- BizSugar: Small business marketing, technology, management, finance, and startups.
- Hacker News: Startup and computer science.
- Triberr: Blogging.
- Product Hunt: New product content.
- DataTau: Data science stuff.
- Lobsters: Technology content.
- Inbound.org: Inbound and content marketing.
#7 Use Google Alerts and Twitter to find people talking about related content in your industry/niche
The thing is, as you are reading this post, there are people talking about content that is related to yours.
You have to find these people and let them know that you’ve got something similar worth sharing.
When it comes to Google Alerts, there are two ways you can do this.
#1: to participate in the comments section of someone else’s blog.
#2: emailing someone.
And, if you’re using Twitter which you should, you can ‘DM someone
You can just ‘Tweet” them or tag them in a tweet.
Now it’s time to learn how to use “Google Alerts” to promote your content.
PS: This is an advance tactic. But, if implemented properly, the results can be breathtaking.
Here we go.
But for now, let’s learn how to prevent the messages you will receive from Google alerts from going straight into your inbox, therefore mixing with your other emails.
Specifically I’ll walk you through a step-by-step process to create a new label, then configure Gmail to direct messages from Google alerts into that folder.
A label in Gmail is like a folder on your computer.
Click “+ Create new label” and give your label a name. Mine is “Alerts” and click on “Create”.
Now, we will create a filter to route all the messages coming from Google Alerts into the label we just created.
Follow the guide in the image below. The steps are according to the order in the image:
Expect your Google alerts email inside that label after you are done configuring Google Alerts.
Now, you need to set up Google Alerts so that it sends you updates about content that is related to what you’re looking to promote.
Let’s assume I just published a blog post about ‘email marketing.’
I’d head over to https://www.google.com/alerts
Then I’ll type ‘email marketing’ in the dialog box.
And then, I’ll scroll down to see some content related to the topic of email marketing.
You’ll see that the contents are sorted in terms of ‘News’ and ‘Web.’
Don’t worry. Both sections work for this strategy.
Here are some trending posts in the ‘Web,’ section:
What you should do now is click on each link to get to the post and leave a thoughtful comment letting other readers (and the blog owner) know that you find the content helpful.
Presumably, you can do a lot of content promotion for them.
This strategy will give you two benefits:
To appreciate the effort of the blog owner and position yourself in consideration zone
You stand a bigger chance of getting the blog owner to accept your content and promote it for you.
If you wish, you can consider emailing the blog owner and letting them know you have a similar content.
However, make sure that you have passed the stranger zone.
How to promote your content with Twitter
To start, head over to Twitter and create an account or login if you already have an account.
Then, using the search box, enter in a term that is related to your content.
Let’s use the ‘email marketing,’ topic again.
Tip: You can also use your buddy hashtag, to find content related to email marketing (or your topic of choice). You’ll notice the # sign before the keyword in the image below.
Whichever option you choose, pick the ‘Live’ option after clicking the search button.
Here comes a list of people who are discussing the topic of ‘email marketing.’
The next thing you want to do is to message these people and let them know that you have similar content.
Also, this tactic work very well with the Google Alerts strategy mentioned earlier, so that you can find content to comment on.
Warble is another great tool that can notify you about mentions related to your topic.
How to set it up.
Head over to Warble.co, and then click on the ‘Start Using Warble Now,’ button.
Then create an account for yourself.
Once the verification is successful, click on ‘Setup Your First Alert.’
Enter in a keyword (or hashtag) related to the content you want to promote.
Once you’ve completed the whole process, Warble will notify you when people are discussing great content based on the topic you choose.
#8 Publish More Articles
One of the most effective ways to increase your blog traffic is by publishing more articles. Research From Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.
Very influencer blogger Neil Patel also revealed that his monthly traffic went from 46,134 visitors to 59,787 visitors because he increased content frequency from 1 article to 2 articles weekly.
Regardless of your niche, series of studies has shown that publishing content regularly will lead to an increase in traffic for you.
Take this from me, increase your content frequency to 16 or more articles a month, and you’ll notice a substantial growth in traffic to your blog.
#9 Publish longer content
This time, you can’t write a 500-700 words content, publish it and expect to rank. I’m sorry, you won’t.
Check my checklist above again.
Now’s the time to write long, high-quality contents, a minimum of 1,500 words long. This post is 7900+ words. Think about it.
Several researches have shown that Google and other search engines give preference to lengthier, comprehensive contents.
Longer Content = Higher Search Rankings = more traffic = more leads and sales.
Let’s say, studies show that longer content dominates page one of search rankings.
Neil Patel analyzed how content length affects rankings and conversions.
Here’s the result in a graph:
Based on the graph above, you can see that the first result typically has 2,416 words and the 10th result has 2,032 words. This shows that it’s obvious Google favors content-rich sites.
But here’s an important one:
Google doesn’t look at a page word count and rank it. Relatively, Google’s check is quite beyond that.
While content length is undoubtedly correlated with better search rankings, the factors that actually help Google rank pages are simply made possible by long-form content.
If that sounds confusing, don’t worry, SEO itself is already complex.
But, here’s the breakdown:
There are a lot of check-this-check-that (factors) involved in the SEO performance of content.
Let’s explore one of them Google place more weight on:
Longer Content Attract More Backlinks
Research shows that long form content (The Skyscraper Technique according to Brian Dean of Backlinko) has a higher potential of earning quality backlinks, which is a strong ranking factor in the SERPs world.
Here’s a graph from Hubspot that illustrates the correlation between content length and backlinks:
So why the hell does long form content get more backlinks?
Because it solved the problem and then someone showed gratitude by linking to it.
Google understands that a long form content gives readers all they need in our place. Google want your readers to find all the information they need from your content.
Too, longer content tends to be more comprehensive and useful than short content.
Can you express all your ideas about a topic in 500 words content? No!
The lengthier and useful the content, the more value it provides. Make sense, right?
#10 Post to social media platforms
Anybody in the SEO world will tell you to promote your blog post on social media sites. They are right.
According to research conducted by Orbit Media, 94% of bloggers are using social media sites to drive traffic to their blog.
Now, you might be thinking this is not for you since you don’t have an army of social media followers.
But, that’s not a problem. The problem is you need to know the right STRATEGY.
Even though 50% of content on social media only gets around 8 shares, you can still generate decent results with little followers.
Truth is, those earning ‘averagely 8 shares,’ probably don’t have a strategy in place or they are using a wrong strategy.
So, if you are part of that stat, let’s look at how you can be excluded from it.
First, let’s start by fetching some popular Facebook Groups within your niche to interact with.
Let’s say you’re in the ‘Yoga,’ niche.
To find groups related to this niche, you’ll search ‘Yoga,’ in the search box.
Then click on the ‘Groups,’ tab.
And then you’ll see a list of groups that are in the Yoga niche.
After having found these groups, you’ll want to join them.
Keep in mind, however, you are not supposed to join all the groups.
Because some of them are designed to help certain smaller yoga niches. So, your content probably do not belong to this smaller niche.
Either way, joining a Facebook group is where the work begins.
Ideally, you’ll want to focus on making the group members notice you by providing a lot of valuable content for them without referencing your blog posts.
This means you should always try to get in there and provide useful answers to some questions.
As time pass by, the group members will see you as an authority in your industry/niche. Of course, diligent comes with a prize.
Once you have created an awareness for yourself, you can then think about referencing your blog posts that can help answer the problem or are closely related to questions that are brought up. And they will click on your links because you already won their trust.
#11 Twitter cards
Have you ever clicked on a photo or downloaded an eBook directly within your Twitter feed? Then you’ve encountered a Twitter card.
They take your traditional tweet to the next level by allowing you to create a rich media experience far beyond the standard 140 characters. They allow you to include images, audio, download links and videos in a tweet.
I recommend you use them to increase your social engagement by creating a grabbing attention post with them.
Setting up Twitter cards can be a bit complicated, but thanks to Social Warfare, a WordPress plugin that makes it much easier.
Here are five types of Twitter cards:
- Summary Card
- Summary Card with Large Image
- App Card
- Player Card
- Lead Generation Card
Below is a graph showing the clickthrough rates for each card on average:
Twitter cards give you access to additional unique analytics to see how they’re performing:
Image Sources: Twitter
#12 Answer questions with your blog posts in forums
Bloggers out there talk about solving people’s problems all the time. There are thousands of forums where people can ask questions and get expert advice as answers. What an untapped opportunity to connect directly with your audience, deliver a bit of your expertise, and link back to your blog post to further answer the question!
Sincerely, you are not left out in this. In fact, you can do it, with a little research and Google, your good ol’ pal.
To start, simply search for the forums in your niche on Google:
“intitle:forum” + [your niche keyword]
Here’s my result when I try to find forums for bloggers:
There is a forum that already exist for any niche you can think of.
You may also like to include a link to your latest blog post in the signature area of your forum profile. That way if you are a regular contributor people will check out your site.
#13 Do “Expert Roundups” and ask featured experts to share
And for good a very good reason, interviewing experts in your blog post is one effective tactic to send a TON of traffic to your website. Not to mention the influencers in your industry you will be connected to.
Trust me, I’m speaking from experience…
How will you get influencers to feature in your blog post and automatically get them to share the link with their army of followers?
Is this even possible?
By doing “expert roundups” in which you interview a group of experts and ask them to contribute to the article you are writing.
Trust me: this will massively boost your blog traffic.
You know how? You share the link with them and they spread the word about it.
The result? You won’t believe it.
A good example of an expert roundup is this article that featured 12 SEO Experts who shared their views on when backlinks should be disavowed. Here’s another good expert roundup article in which I was featured to share my view on how to secure your WordPress site without using a plugin.
This expert roundup generated a lot of tweets (a lot of data lost with Twitter omitting stats):
#14 Promote your blog on social bookmarking sites
Some people decide to hang out on popular social bookmarking sites. You can get your content to these people by applying to have your blog content present on these sites:
- AllTop: There are tons of categories. I’m sure you’ll find a fit for your niche too. Simply Submit your blog. to AllTop for a new audience to check them out.
- Digg: It’s all about “what the internet is talking about”. Submit your blog.
The tagline says it all: “Attach a call-to-action to every link you share”.
Sniply powerful tool allows you to leverage the power of curated content to drive targeted traffic to your blog.
Let me walk you through how to use Sniply effectively by using one of my blog posts.
How to do it:
Head over to Google and type in a keyword related to your article.
I’ll use one of my posts as an example:
I recommend you choose the article ranking #1 because this content is likely to have a lot of quality links pointing to it:
Tip: Before you start using Sniply, check out Buzzsumo.
Buzzsumo is a great tool for quickly identifying contents that are going viral on social media across any topic.
Enter your search term, click the “top content” tab and filter by “article”:
This will return the trending content for the keyword you entered, broken down by channel.
Select the article that has received the most engagement on your targeted social media channel.
As you can see in the image below, Twitter is one of the most engaged audiences for this blog, so I’ll choose the first article with 1,139 shares:
Copy the URL of the article and paste it into Sniply.
The show begins now…
Customize the way you want the snip to appear:
The options available will depend on your account type – free or paid.
For this example, we’ll just stick to the free version. Select the “button” action type.
Exercise some creativity by adding an attention-grabbing message, customize the button text and color. That’s all!
Copy the unique Sniply URL and start sharing it across your social media channels.
Whenever someone clicks on your unique sniply link they will be taken to the original curated content. But outwardly, they will see the CTA linking back to your site:
This is an effective content curation tactic to promote your blog. This technique can drive a lot of TRAFFIC back to your blog.
#16 Publish a Resource Article
People are often satisfied when they consume resource articles.
Two words: Very informational.
This shows that resource articles are extremely effective for driving traffic to your blog, much more than the average blog post. A report from this article on Digital Current shows that getting 100,000 views per article by publishing resource articles is possible. The report further proves that a resource article can get up to 10,000% more views than the average article.
#17 Social Media Automation
According to the report compiled by Capterra, 91% of users admitted that MARKETING AUTOMATION is very important to the success of their marketing across social media channels.
Also, 14% of marketing teams are contemplating implementing marketing automation software.
Too, not sure whether your target audience is on social media? Check the graphic below:
For effective social media promotion, social media automation software is often the right tool to drive quality traffic to your blog – not to talk about saving you time.
IFTTT is one great tool you can use to automate your social media task if you want to automate things across different channels simultaneously.
You can have your new posts automatically post to multiple social channels.
You can also use this tool to simplify your influencer research, such as building a Twitter list based on a certain hashtag:
Image Sources: IFTTT
SocialDio is my next big recommendation. A social media automation tool to get 3x social engagements. You can automate your content to all your social media accounts in one place with a single login, all from your dashboard.
Another nice feature of this tool is “social streams” which allows you to respond to comments, likes, and tweets on your social channels from the dashboard.
You can also play with the power of hashtags suggestions, image enhancer, and post recycling.
Alternative tools are:
You are missing out a lot if you’re not using BuzzBundle for content promotion.
In fact, this tool is one of my favourite.
It’s this super-duper tool that allows you to monitor and track conversations related to specific keywords and brand mentions across several channels, including:
- Social networks
- Q&A sites
Below is an image showing how I use Buzzbundle for content promotion across several social media channels. I’m doing it from a single account:
Let me show you how to get Buzzbundle working for you.
I intend to write a detailed guide on it too. I’ll update this post as soon as I publish the guide.
For now, head over to the site by clicking here and download the software. Install and lunch it.
Enter a keyword related to your blog posts and Bunzzbundle will start the magic on finding all the content related to that keyword, awesome.
Now your job is to engage with all the people sharing or commenting on that content:
This is another effective content promotion tactic you should be using to drive targeted traffic to your site.
As expected, Buzzbundle smart filter gives you the ability to filter proven content.
If you notice a post related to your content is going viral, copy the URL and paste it into Buzzbundle.
Filter the discussions and tap into the opportunity of recommending your content to everybody engaging with the content.
A sample template like in the image below works well since people have already shown interest in a similar content.
#19 Comment on other blogs
Blog commenting is often an overlooked content marketing tactic. Also, most people struggle with blog commenting tactics because they follow “best strategies” from so-called SEO experts, HUGE mistake.
And right now, we’re going to learn how to promote your blog by commenting on other blogs.
The fact of the matter is:
Site owners hate SPAM. They get a lot of it every day and you know what? They trash them!
How can you prevent yours from going into the trash can?
Make sure you start by regularly engaging on other people comments on the blog. Don’t try to share a link back to your site for now. That will make people angry. Worse, your comment will see the trash can.
But if you must include a link to your blog post, ensure the link will serve as an additional resource to the piece you’re commenting on. Don’t try to post something unrelated. Again, don’t try to make things worse by suggesting content on the exact same topic.
I think Darren Rowse from ProBlogger did something awesome you need to see: by using the comments section of his OWN blog to promote other blog posts on the same site.
#20 Don’t forget to share your blog posts on social media after you publish them
You’ve just published a new blog post, thumbs upJ. Hope it’s something special? Now, the promotion begins. And its start from social media. Let your friends and fans know about it because they are hanging out there.
The benefit of social media promotion is freaking HUGE:
The more instant likes, pins, retweets, and general shares you get, the more credibility the post receives, so posting on social media when you publish a new post is a great way to encourage even more shares.
#21 Share your new posts multiple times
But like anything in marketing, there’s always a routine to follow. For content promotion, you can’t just share your links once on all your social media accounts and call it a day.
If you want to get the best out of social media, you must be prepaid to share your new posts more than once.
When CoSchedule researched the idea of sharing your content more than once on social media, they discovered it can increase your traffic by 3,150%, a huge margin you shouldn’t joke with!
Here’s a proven tip from CoSchedule:
#22 Run a Blogging Contest
Host a blogging contest and make it a condition that a participant gets $50 if they share your article on social media or blog about it. To sweeten the deal, offer to give out an additional $20 if they try to blog about your content or get some leads. This is a no-brainer way to boost your blog’s reach.
#23 Yahoo Answers
Seem Yahoo Answers might not be as popular as Quora, but it still gets a lot of quality traffic and is, therefore, worth having a presence there.
Head over to the site, look for categories that are related to your industry by starting with their main categories.
Once you find a main relevant category, you can click to drill down to more specific sub-categories and then, the questions.
Image Sources: Yahoo Answers
Just as you would do in Quora, look for questions that you can answer and jump into the conversation with your valuable expert opinion.
#24 Include social share buttons on your blog
Let’s face it: not including social sharing buttons on your blog is costing you social shares, exposure and traffic. To further prove my word, research shows that adding social share buttons to your page will lead to more shares of your content and therefore more traffic.
Adding social share buttons to your blog posts is one the coolest ways to boost social engagement across your content.
#25 Reduce the Number of Share Buttons on Your Blog
Whilst social share buttons increases the chance of your posts been seen on social media, it comes with its own set of consequences.
In fact, studies show that exposing people to too many choices will hinder their potential in making one for themselves.
By the same token, having a lot of social sharing buttons on your blog will make sure that your readers don’t use any.
Surprisingly, Smashing Magazine also noticed that getting rid of Facebook share buttons resulted in an increase in traffic from Facebook since readers now directly share their articles on their Facebook timeline.
#26 Connect to emotion
When the New York Times researched readers intent for sharing content, the results were very clear: emotion.
In other words, if people don’t feel something for your content, they are likely not to share it.
Unless your social message “connects to an emotion”, your target audience isn’t going to share it. And if no one shares your content, you’re not going perform well in your marketing.
#27 Stand out with visuals
True, an image speaks a thousand words. Kimberlee Morrison makes the point very clear:
Posts with images get more engagement than posts without images. Flat wall text is boring. Isn’t it?
Don’t just pick any random image, add it to your post and expect it to attract your readers.
Instead, make your images more real with text overlay.
Posts with good graphics, images, videos and animated GIFs attract more traffic from social media. So stand out with visuals or be lost in the crowd.
Here’s even an evidence to stress the fact that including images in your tweets could boost your clickthrough rate by 150% while using animated GIFs can get you 3x more clicks.
#28 Write controversial posts
Occasionally, publish controversial posts. It’s a powerful strategy for generating traffic and boosting your exposure; this article on Shopify explained how publishing a controversial article can increase your fame and traffic as a blogger.
Logically, people are inquisitive to respond to controversial topics.
#29 Thank readers for sharing
Another no-brainer content promotion tactic is to use social media listening to check who’s sharing your content, and where they’re doing it. Know which words your audience is using and where they’re having discussions. So, I strongly recommend you have a presence there.
It’s a sign of gratitude to thank your readers for sharing your content.
Too, there is no other better time than this to suggest a related, totally relevant blog post like the one they shared, with a well-crafted message like, “Thanks so much for sharing, David! I think you’ll also enjoy this post: [post link].
You need to personalize the message every time. You’ve to be professional with this so your messages don’t come across as spammy.
If you take engagement seriously like me, why not consider this as another blog promotion tactic?
#30 Tweet 15 times daily
According to the data analyzed by CoSchedule, the consensus for posting frequency on Twitter was 15 tweets per day.
Therefore, you should be tweeting fifteen times a day. Share a lot of contents every day to promote your blog on Twitter
#31 A/B test your headlines to improve your CTR
This sounds a bit crazy: Upworthy writes 25 headlines for every single blog post they publish.
Are you surprise?
The benefits will soon sink in when you start doing it yourself.
Truth is: your headline is a big determinant of your clickthrough rate.
Your headline must be catchy if it must attract clicks. Nobody, not even me, will click on a boring headline.
Write a headline that triggers an emotion and you’ll see the huge improvement in engagements on your blog.
Upworthy’s process is simple (and again, a bit crazy-:)
So you’ve written 25 blog post headlines, you probably ended up with at least 3 or 4 really good ones.
How do you find them out?
Use Twitter to A/B test them:
- Share your blog post right when you publish it using the post headline.
- Tweet again an hour later with a variation of the headline.
- Tweet again following the second step.
- Review your Twitter Analytics to know which headline got the most clickthroughs.
- Change your headline to the one that gets the most clickthroughs.
I’m already taking this to the next level at IncomeObstacle. And trust me, it worked!
How To Promote Your Blog With Facebook
#32 Post on the best days, at the best times
Julie’s analysis of 10 different studies found that to increase your engagement on Facebook, you should be posting on Facebook later into the week and on weekends.
- Saturdays–Sundays at 12–1 p.m.
- Thursdays–Fridays at 1–4 p.m.
- Wednesdays at 3 p.m.
#33 Use popular hashtags to increase your reach
When it comes to Facebook marketing, nothing amplify your content discovery like hashtags. Hashtags help you to discover what’s trending right now. So it makes sense to get in on the trend that’s already grabbing attention.
Statistics from Digital Information World suggests that 1–2 hashtags per Facebook post tend to boost post engagements.
#34 Publish a List of Influencers in an Industry or on a Social Media Site
Many of these influencers will get an ego boost from this and hopefully, will share your content on social media.
#35 Join SourceBottle
SourceBottle, is a platform that brings reporters/journalists and “sources” together; when looking for sources to quote in an article, reporters often visit SourceBottle to find people to interview. If you can provide a relevant story for a reporter, then you might be mentioned as a source when the reporter publishes their article; just ask the reporter to mention your site in the article if possible.
#36 Viral Content Bee
Viral Content Bee is a free platform for social media sharing helping you get more shares for your high-quality content.
That said, it isn’t exactly “free”. But your credit card is not required. You have to earn credits from sharing other people’s content, which you can then use for your own content promotion.
Image Source: Viral Content Bee
The number of credits you earn depends on the authority of your social profile.
So if you’re not self-centered, willing to share other people’s content, Viral Content Bee will work for you.
It’s a generosity game.
#37 Similar linkers
There are influencers who have at least linked to a content related to your topic. The interesting part is these people could potentially link to your post as well.
Fortunately, finding “them” is not that hard.
And I’m going to show you how to find these influencers.
Now, type your keyword or topic into Google search box. Then use Google Search Scraper to extract all the relevant search results for that term.
Image Source: Labnol.org
Ok, so you’ve got a list of all the articles on your chosen topic, now what?
Well you pop those sites into a tool like Buzzsumo, Open Site Explorer or Ahrefs, to discover who has linked to each of the articles in the past:
Note: you have to enter the URL one after the other.
Image Source: Moz
Do some digging and keep an eye out for the contact information (especially email address) of these people you want to get in touch with about your blog post.
Outbrain works with publisher networks that are worth its salt.
By that, I mean “PUBLISHERS” that can show your content on their blogs or websites such as Mashable, CNN and Fairfax.
Image Source: Outbrain
Just like any other ad-serving network, with Outbrain, you are paying an average $0.50 per click – depending on the sites.
Here comes Taboola, the next alternative to Outbrain. They distribute content in a similar way but on different websites.
Image Source: Taboola
Just like Outbrain, Taboola also use a cost-per-click pricing model, which can be from $0.25 – $0.35 for their top 30 sites. Seems Taboola cost-per-click is quite cheaper than Outbrain.
#40 Google Plus Communities
It’s no secret that sharing your links on Google Plus communities can drive targeted traffic to your blog.
I’ve had my share of the traffic.
Yep, I tried it. And I use it every day.
What is Google Plus Communities?
The name “says” it all.
But for those who want the picture clearer, Google Plus Communities are like Facebook groups where bloggers interact and promote content.
Specifically, there are hundreds if not thousands of communities for almost every niche you can think of.
Have a content to promote? Then head over to Google Plus and select “communities” from the left navigation:
You’ll find a search bar at the top there. Type a keyword related to your industry or the topic of your content.
Did you get your result?
Boom. Join all the communities related to your niche:
Now the show begins…
… Promote your content in the communities you joined. Be sure to use an attention-grabbing headline and description.
If you reference anyone in the post, mention them.
When you do this, they will receive a notification that you have mentioned them in your post.
Sure, many of them will plus one or share your content.
(Your Google plus share will also receive a boost)
Even more benefit:
You can reach new readers because these influencers have large social followers.
And, comfortably drive a TON of targeted traffic to your site. Make sense, right?
#41 LinkedIn Groups
Let’s face it: LinkedIn is one of the most effective yet overlooked source of content promotion channels out there.
LinkedIn Groups allow you to position your content in front of your target audience.
…They’ve been waiting to see a content like yours and are therefore likely to engage with one when they see it.
I think it’s time to “bump” into LinkedIn Groups.
Now browse straight to LinkedIn and search for a keyword related to your content.
Select “groups” from the dropdown:
Tip: we want to target groups with 15,000+ members:
I have a couple of standards:
- Amount of group members: groups with less than 2,000 is not worth your time.
2. Members engagement: does the group members share valuable content?
If the group meet my standard, I’ll join. If not, you know what I’ll do J.
This is for you.
Don’t just go posting your links. Make sure you engage with other members in the group. This is an awesome way to build quality connections with influencers in your industry.
Too, post to relevant groups.
#42 Start a Podcast
Data from Edison Research indicates that podcast listeners in America are 46M+, Holy grail!
You see, podcasts are rapidly becoming the way people prefer to consume content.
Simple. Because Podcasts make it easy to consume content regardless of your position.
Therefore start your own podcast right away and use it to boost your blog traffic.
Here’s a post from Noah Kagan whose podcast was downloaded by over 1,000,000 people – a big achievement:
Tweriod is that tool you need when you want to know when the largest number of your followers are online and engaging with content:
How to use it:
Click the “go to dashboard” button on the homepage and then sign in with your Twitter account.
Next, click the “my analysis” tab.
Bam. You have a chart showing the stats you need:
Check the time and days people are more engaged. These are the times you should be promoting your content.
#44 Use the “Social Locker” technique
Another effective strategy to promote your blog is by restricting part of your content and making it available only to people who share it. This strategy is as effective as it can be.
I occasionally share content to have access to the rest of it.
Will Franco (aka Flywheel) applied this strategy pretty well; adding a “social locker” to his article.
He received 11X more shares compared to the average article on his blog.
The table below says it all:
Here’s a simple strategy he used, duh:
#45 Write your content for the Scanner
How little is readers attention span?
In fact, research from Nielsen Norman Group shows that on average, web page users only read at most 28% of the words during an average visit; in other words, while having lengthier, resourceful articles will help you rank in search engines it may not improve your bounce rate.
However, the more people read and find your content useful, the more they will share it and the next best thing? More traffic.
The solution: write your content for scanners.
- Use headings and sub headings (important for SEO too)
- Use bold, italics formatting
- Use numberings and bullet points (people preferred to read list posts)
Use the tips above if you want to make your blog content look presentable and scannable.
#46 Optimize your blog post visuals to encourage more Pins
The secret to getting 23% more Repins is to post with pictures without faces.
It’s no secret that when you post pictures without faces, your post engagement increase by 23%.
More surprise sinking in…
Graphics that are red and orange get 2x more Repins than those that are blue or include multiple dominant colors.
#47 Mention your comment authors on your blog
You see, people will help more if they are appreciated. Same goes with your blog commenters.
Why not express your gratitude to them for stopping by your blog, read your content and leave a comment?
It’s fair when I say:
“If I come to your blog and drop one comment and you say thank you, I’ll come back again.”
Here comes “MyCommentAuthors” plugin. Thanks to Enstine Muki – a friend like a brother.
This plugin can help you get more engagements from your blog comment authors.
Use this tool to feature your top commenters and shoot them a mail saying you have featured them.
They will come back and check it out.
And guess what?
They will be willing to engage more with your content.
You know why?
Because you mentioned them. People like to be mentioned.
#48 Interlink your blog posts
In Brian’s research on Google’s ranking factors, he also highlights the importance of interlinking your blog posts.
“The number of internal links to a page indicates its importance relative to other pages on the site.”
This is a no-brainer way to direct traffic from your new posts to your old posts.
#49 Image Sharer
Include the Image Sharer Plugin from Sumo if your post contains a lot of informational images.
As people hover over the images they’ll see something like in the image below:
There is a configuration for which icons to display.
Apparently, Sumo Sharer Plugin seem to work well for Pinterest.
Which content promotion tactics do you use?
Kindly share in the comments section below 🙂
P.S: Feel free to leave a comment below if you need further help or guidance. And if you have any other strategies for promoting your blog, we’ll be happy to hear it. 🙂
Hope to connect AND hear your thoughts 🙂