But before then, let me ask you two essential questions.
Ever looked at that successful blogger with millions of followers, hundreds or thousands of comments and lots of engagement?
Ever wondered how these successful bloggers became celebrity in their own rights by building millions of followers?
Maybe you have even reached out to them and asked how they did it. Well, this article demystifies how to become a successful blogger, so that you get it right from the onset.
The plain truth is people quickly recognized bloggers are a phenomena parts of the online space and are now building their trust in bloggers.
The audience is willing to open their wallet to purchase products bloggers reviewed. And successful bloggers are those who are able ride on this wave and ended up with a working income generating strategy.
You want to be like these successful bloggers?
Below are several critical elements to consider if you want to become a successful blogger from day one.
Define Your Motive
Blogging, just like anything else in life needs to be driven by the right motives. If you want to succeed as a blogger, you need to have the right motive when starting your blog.
You have to ask yourself questions like:
- Why am I starting this blog?
- What will I blog about?
Once you can answer the questions above, then the rest can fall into place. A car blogger may have started his blog to share his love for cars with fellow car lovers. A person who runs a movie review blog may have wanted to share his opinion about movies with movie fans. What is the motive behind starting yours? It better be something that you are passionate about. Otherwise, when the going gets tough, you have no fallback.
Choose a Niche
If you want to be a successful blogger, choosing a blog niche is vital. Being very specific about your audience, niche and goals will go a long way in helping you become successful as a blogger.
You cannot create a blog for everybody for whatever niche or industry.
Because it may take you a lot of time to hit the success mark.
Define who you are speaking to and what goal you intend to achieve with that.
For example, you may have a goal of sharing your poetry or art with people who are first-time moms in Denver. You could even take an approach of sharing your story and encouraging others to do the same. When you are specific about your niche and audience, it will determine even the tone that you will use, and the content types you may want to share, for example, images and videos.
Be Well Informed
Extensive content research can provide great data for the contents you publish and this extra effort will make all the difference. People will start appreciating the uniqueness of your content and once the value you intend is communicated, the blogger (you) will be remembered for a long time.
Aside reading, try to attend blogger events or conferences around your topic area.
Choose how often you want to post and ensure you always have several articles ‘ready to go’.
You need to be consistent in your content creation. If you choose to post twice a week on Wednesday and Saturday, stick to that. That way, your readers will always expect your posts.
Ensure you keep your blog updated, gaps in writing and long spaces will leave people wondering when something will happen.
Inconsistency can also discourage business from working with you as they will worry whether you will keep up with a blog.
Know Your Audience
You have nobody to talk to if you don’t have an audience.
When you have an audience, email them, send them surveys, respond to their queries and comments and even have a special time when you answer their questions. Rand Fishkin of Moz always have whiteboard Friday where he addresses particular topics in detail. Depending on your niche you can even meet your audience during an event, you know.
You’ll want to ensure that your content is resonating with your target audience. Track your audience engagement and be prepared to ‘alter your course’ accordingly.
Leverage Social Media Channels
Take advantage of the various social media platforms to engage different audiences. Social media platforms can be a great bridge between the blogger and their audience.
It all boils down to consistency and audience building.
Optimize your Blog for Speed & SEO
Search engines now consider page speed as a ranking factor. This means you are gradually being pushed to Google top 100+ if your pages are slow. You know what this means? Nobody will see you.
Always run your blog through Google Page Speed Insight tool to see what might be slowing down your pages and try to fix them.
Build Relationship With Other Bloggers
There is a saying that: “If you want to know the way ahead, ask those coming back”. This holds very true for those striving to climb to the top. It is possible someone has been there before.
If you want to become a successful blogger, build relationship with other bloggers. Help others and seek help from others too. Success lies in helping others and getting help in return.
Think About Your Audience
This is your blog and your opinion counts but no one wants to be preached to or spouted at. The difference between someone that has a blog and a blogger is the one who thinks about who is reading this. Try not to use your blog as your soapbox but as your audiences soapbox. You want to engage your audience not preach to them.
Knowing your audience is key to become a successful blogger.
Wait a second, what the heck is evergreen content? It means content that will be useful for a long period of time.
Let’s analyze two headlines/topics below:
One: “How to Check Your Rankings”
Two: “How to Check Your Rankings in 2018”
There is a slight difference in the two headline above – the year “2018” in the second headline.
This makes it obvious the second headline is time limited.
The content carrying the first headline is evergreen. The same content will still be useful regardless of the year. And this means more traffic for you. Duh!
But for the second headline?
It’s obvious the click through ratio will drop once we cross the year 2018.
The whole point is, as a beginning blogger, try not to make your content too topical of the year if you want to be a successful blogger. When you have a huge following you can be more specific but in the beginning, it’s about being able to share the same content for a long time.
The Keys to Become a Successful Blogger
Wait. Before you go, I’m giving you the fundamentals again in brief.
1. Write good content (don’t plagiarize).
2. Prepare and maintain a timeline for publishing contents. Google tends to favour blogs that regularly post fresh, and new contents.
3. Avoid thin content, and try to publish blog posts that are longer and more in-depth than your competitors. You can’t discuss much in a 500 words blog post.
4. Try to understand who your readers are. If they’re mostly 20 years old hip hop fans, don’t write an article about old school Heavy Metal. They won’t read it because they don’t need it.
5. Conduct keyword research and target low competition keywords. By this, I mean keywords you can easily rank for with the help of few backlinks.
6. Make sure your blog is easy to navigate and fast, or else people won’t stick around.
7. Use plenty of images and videos. Articles that contain multimedia get more shares and interaction than plain text.
8. Try to spy on what your competitors are doing. You can use SEO tools such as Moz or Ahrefs or Facebook Insights to see which of their content is the most popular. Buzzsumo is another great tool to check which contents are attracting lots of attentions online.
9. Have a look at Google trends to see what your readers might be interested in right now.
10. Don’t forget to add internal links in your articles to lower bounce rates. Don’t forget to link to external authority sources too.
11. Add a subscription pop-up to your pages to collect emails.
12. Add a Facebook Like pop-up to your blog. This will help you gain new fans on Facebook. Every time you publish new content, you can share it with your fans on your Facebook page, and this will improve your web traffic.
All in all
Being a successful blogger may look easy, but it is a lot of hard work, getting to know your audience and time investment in research. In this article, I have only given you a few vital steps to take especially if you are starting out. Once you hack this, you will be so excited that you will be ready to learn even more.
You have others in mind not mentioned here, anybody reading this will be glad to know it. Please add more insights on this content through commenting.